AD Killer
Not going deep into the provided functions, this application may seem to be a good candidate to become an on-duty ads blocker. However, when comparing AD Killer with other applications it becomes obvious that this blocker provides quite a poor set of features: regular blocking of pop-up windows, deactivation of banners by addresses (including Flash ads), the possibility to compile the black and the white list of advertising addresses. Unfortunately, even these few functions do not work properly. As an advantage of this tool I would name an intuitive standard menu, which allows even a beginner to feel at ease, and the cleanup mechanism of various data in the Internet Explorer. It also gives the possibility to choose a security level for pop-ups blocking. But to my mind, this rather points to the fact that developers have failed to create a common universal blocking algorithm.
AdsCleaner ( remove adverts )
Being guided by the criteria listed above, I made bold to declare the absolute winner of the analysis. As you may already guess, it is AdsCleaner. To be furnished with proof and to ground my choice, I decided to provide a detailed description of all its major features. In short: this is the only tool with multilanguage support, including Russian. As far as the design is concerned, AdsCleaner found the golden mean between the convenient functionality and attractive appearance.